The first of a series about what happens when we make things out of stuff (and ideas) that we shouldn’t. And: why grift isn’t good.
Short thought: I’m not always a fan of neologising. (Is there a word, akin to onomatopoeia, for “doing the thing you’re just criticising”, since I’m not convinced that there’s actually a verb that derives from the noun “neologism”? Oh. Yeah. Hypocrisy. Oops.)
The word? “Thingifying”.
They’re all about the process by which we tend, as humans, to treat all that we see and experience as objects: specific, manipulable, concrete. How that obscures ideas and concepts. How it shrinks actions and processes to snapshots.
And perhaps most importantly, how it can obscure – often deliberately – agency.
The example in the second of the two pieces, which I won’t spoil more than this sentence, is “umbrellas are non-refundable” – as if this is not so much a choice, albeit probably an entirely fair and sensible one, by a store-owner faced with people returning umbrellas once it stops raining as though they were just for rental, but instead some intrinsic quality of umbrella-ness.
But think beyond this. “The situation is regrettable.” By whom? Why? Is that just how it is, or has someone done something dumb, damaging or malicious to bring the situation into being? Echoes there of “mistakes were made”, or “unfortunate circumstances”. Ouch.
Just reading these two pieces has sparked half a dozen lines of thought into thingification – some arising from my own experience, some from things I’ve read, and one or two which even relate to law and advocacy (honest). Over the next few pieces, I’ll try to break it down a bit.
If this sounds turgid beyond belief, I’m genuinely sorry. (This is not a non-apology “sorry if you’re thin-skinned enough to feel offended” quasi-insult; honestly, I apologise that the next few pieces might not work for you, but this is an itch I feel really compelled to scratch, and I’ll try to spread the net wide enough so there’s something for everyone.)
I genuinely think there’s something interesting going on here, with significant ramifications. Stay with me. Let’s see where it goes.
Someone is right on the internet: While we’re mulling that one, as usual (this one’s a sorry-not-sorry, I have to admit) my thoughts stray to fraud.
Or rather to grift. An excellent piece of writing by Can Duruk highlights the key distinction between fraud and grift. And there are interesting and uncomfortable parallels to the distinction between lies and bullshit. Can points out that a true modern grift…
…is not run behind closed doors. Instead, you do it fully out in the open, screaming about it from the mountaintops. While greed is about focus, grift is about shamelessness. With greed, the game is to find the path between the rules with the most profit. Grift, on the other hand, ignores the rules altogether, armed with the knowledge that with shamelessness comes zero social costs, and with absent enforcement, no real legal risk.
One of his examples is Elon Musk, in which context he points to what amounts to a pump-and-dump scheme of publicly backing Bitcoin, riding the resulting surge as a bunch of techbros who hang on his every word jump aboard the HODL train, then selling a chunk of Tesla’s BTC holding before declaring that oh, yes, actually it’s an environmental nightmare not entirely in keeping with the noble business of making electric cars. Nice.
Or, as Can puts it:
Look, I am struggling to string together words into legible sentences here. Just like there’s no real person that thinks Bannon deserves his accolades as a wellness warrior, no one who doesn’t put laser eyes in Twitter bio thinks that Elon Musk didn’t know about the environmental horrors of Bitcoin. Or that he could not get away with a pump and dump scheme as blatantly run as this one. I know we are all amused by his antics, and as a car-guy who doesn’t even drive, I have somewhat of a soft spot in my heart for the Model S. But the grift here is so, so obvious and run so transparently that it becomes borderline paralyzing. I do wonder if I am not getting something here?
Further provisions to tackle prolific online scams such as romance fraud, which have seen people manipulated into sending money to fake identities on dating apps.
Well, lovely. Three big problems, though:
- The bill only deals with user-generated content. So anyone running a scam and willing to pay for it to be advertised is just fine. Rather missing the point, therefore.
- I’ve been through the bill, and I can see precisely nothing that deals expressly with any kind of fraud or scam. At best, it might be in clause 41, which defines “illegal content” to include content amounting to a “relevant offence” – further defining that as either an offence whose intended victim is an individual (although not one which concerns “the performance of a service by a person not qualified to perform it”) or one which is defined in further regulation. Honestly, I’m baffled. What have I missed?
That’s only two problems. The third is too big for a numbered paragraph. And it’s the old favourite: fraud is a huge problem. It hurts huge numbers of people, terribly. And yet, as always, no-one’s actually coughing up to resource dealing with it properly.
To be fair, the Online Harms publicity does promise a “Fraud Action plan after the 2021 spending review”. And apparently the DDCMS is going to consult on “online advertising, including the role it can play in enabling online fraud, later this year”.
Reassured? Me neither.
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